It might seem a fairly obvious part of starting a business, but a surprising number of small business start-ups don’t consider setting up a website when they’re just starting out. There could be many reasons for this that could include not believing the business will grow enough to warrant a website, only aiming to attract local customers, or relying too heavily on word-of-mouth or a restricted audience on Facebook. But whatever business you’re in or are starting up, it’s worth having an online presence — to attract potential new customers and to reassure your existing customers of your longevity and durability.
Here are 5 reasons you should make sure that your business has a website:
1. Build business credibility
If a potential customer looks for your business online but can’t find it, or you don’t even have a website, it could mean losing a sale. People are used to having all of the world’s information at their fingertips these days, particularly with the rise of smart phones and if you’re missing a website, they might wonder why. A website is also a great platform from which to publish helpful content about your business as well as link to social media accounts — which in turn expands your reach and even further.
2. Showcase your business 24/7
The best thing about having a website is that people can access your products or your services 24/7. Customers can research your business, at any time that’s convenient to them — without having to wait until your physical shop/premises are open.
If someone has a query about your services, having a website will make this very simple and easy for them — thus providing a good customer experience. Using online forms and making sure your contact details are easy to find. State your hours of business and location if you have business premises.
4. Growth through search engines
If someone has never heard of your business, but is looking for a product or service you offer, a quick Google search could mean a brand new customer that you would never have gained through other methods. The importance of your websites content and keywords are highly relevant here. So what you do, the area you cover and your location, all increase your chances of being found online.
5. No business premises… No problem!
Starting a new business can be very expensive. Saving the cost of physical premises by setting up a portfolio of your business online. A professional and experienced designer can make you money in the long run by building an attractive and user-friendly site that engages your potential clients rather than putting them off. A bad or outdated, non-responsive website could be worse than not having one at all.
If you are looking for a landing page or multi-page website, let us work with you to create a modern, responsive website that will ensure your business is a success. Why not get in touch today.
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