Responsive web design is when a website is able to adapt to the screen it is being used on, regardless of what device it is. The website automatically reformats to give the user a better experience that it well suited to their device, whether it be desktops, tablets or mobiles and can give your site a number of benefits as well as being in line with Google recommendations.
Still not convinced?
Ofcom recently reported that over two thirds of people in the UK now own a smartphone, using it for at least two hours every day to browse the internet, check social media, as well as online banking and shopping. 33% of internet users even see their smartphone as the most important device for going online, spending twice as long online with our smartphones than laptops or personal computers. So having a responsive website is vitally important for your business, due to the amount of people who could be viewing your website through a smartphone or tablet.
Google constantly updates the way is documents and indexes websites, and one of their latest recommendations is to have a responsive web design. Google now uses mobile friendliness in search results. In other words, Google is rewarding sites that are fully optimised for mobile platforms. Its importance only increases in 2017. But what exactly can a responsive website bring to your business?
The benefits of responsive web design
With a responsive website, the content is automatically flexible across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have optimal viewing experience including ease of navigation and without having to constantly pinch and zoom around.
With the importance of mobile-friendly websites only increasing, Peculiar Creative ensure your web design is the best it can be! Why not get in touch to find out how we can help you unlock the potential of your business.
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