It might seem a fairly obvious part of starting a business, but a surprising number of small business start-ups don’t consider setting up a website when they’re just starting out. There could be many reasons for this that could include not believing the business will grow enough to warrant a website, only aiming to attract local customers, or relying too heavily on word-of-mouth or a restricted audience on Facebook. But whatever business you’re in or are starting up, it’s worth having an online presence — to attract potential new customers and to reassure your existing customers of your longevity and durability.
Here are 5 reasons you should make sure that your business has a website:
1. Build business credibility
If a potential customer looks for your business online but can’t find it, or you don’t even have a website, it could mean losing a sale. People are used to having all of the world’s information at their fingertips these days, particularly with the rise of smart phones and if you’re missing a website, they might wonder why. A website is also a great platform from which to publish helpful content about your business as well as link to social media accounts — which in turn expands your reach and even further.
2. Showcase your business 24/7
The best thing about having a website is that people can access your products or your services 24/7. Customers can research your business, at any time that’s convenient to them — without having to wait until your physical shop/premises are open.
If someone has a query about your services, having a website will make this very simple and easy for them — thus providing a good customer experience. Using online forms and making sure your contact details are easy to find. State your hours of business and location if you have business premises.
4. Growth through search engines
If someone has never heard of your business, but is looking for a product or service you offer, a quick Google search could mean a brand new customer that you would never have gained through other methods. The importance of your websites content and keywords are highly relevant here. So what you do, the area you cover and your location, all increase your chances of being found online.
5. No business premises… No problem!
Starting a new business can be very expensive. Saving the cost of physical premises by setting up a portfolio of your business online. A professional and experienced designer can make you money in the long run by building an attractive and user-friendly site that engages your potential clients rather than putting them off. A bad or outdated, non-responsive website could be worse than not having one at all.
If you are looking for a landing page or multi-page website, let us work with you to create a modern, responsive website that will ensure your business is a success. Why not get in touch today.
This last week Peculiar Creative launched a new Facebook advertising campaign. The campaign is aimed at small business start-ups and existing individuals, who have not gone down the route of having a website created for them. We see a lot of people who choose Facebook to promote their business, maybe because of the familiarity of using Facebook on a personal level and the ease of being able to instantly update on the go with their mobile phones.
Oh...and it's FREE as long as you don't mind being bombarded with Facebook pushing you to spend on advertising with them, with the lure of your post reaching X amount of people in your area. This is of course totally optional and has it's uses.
Whilst Facebook is a very powerful tool for these kind of ventures and we ourselves promote our business this way, there are limitations. One of which is that your audience primarily exists of family, friends and colleagues and relies on their good will and sharing of your page. There are a few tricks you can use to help extend that reach, you've probably on occasion seen the # (hashtag) on various posts and maybe wondered what that means and why is it bold? Basically the hashtag symbol creates a public link to that keyword. So anyone who may happen to search on a term that you've used, will see your post and indirectly see your Facebook page. This is good right? Well, yes it is, but overdoing the hashtags – more than three we feel is actually a bad thing. Who wants to click on every link? We don't.
Anyway, back to the limitation of your audience, this is where a website has a more far reaching effect. A well constructed website should be Responsive (mobile friendly), have well thought out keywords and set up for SEO (search engine optimisation), have an easy to read functional UX (user experience) and be submitted to Google for indexing. Additional features should include Google My Business. All of these factors will add up to having your website easily found on Google, particularly if you want your business to be found on a local search. The other big factor is regular Blogging, hence why we do. Google is constantly crawling your website (yes with spiders...creepy or what!) to check for new content for it to Index. So regular blogging equals new content, Google likes this and consequently boosts your search ranking.
What might seem a chore for some people could actually really help their business.
So if you are looking for a landing page or multi-page website, advertising or graphic design, let us work with you to ensure your business is a success. Why not get in touch today.
A snapshot of our recent projects, things we've done, our thoughts and much more. If anything grabs your attention and you would like to know more, why not drop us a line.